I had the pleasure of delivering a dinner keynote at this weeks SAP Ariba Live event. I was very impressed with the event theme: 3 Trillion Reasons. That theme is a play on the nearly $3 trillion in commerce flowing through SAP Ariba annually. Although that number speaks to commerce, the theme spoke to purpose. As positioned on this Blog frequently, I expect a continued Shift to Purpose and Well-Being.
As I reflected on my Thoughts for 2019, three themes stood out. I’ve already written about Convergence and Acceleration, so this post will focus on possibilities. As described recently, I believe the world will experience a Burst of Possibilities enabled by the forces of convergence and acceleration. We should expect these possibilities to multiply in 2019, but realization depends upon multiple factors. One of these factors is a true focus on purpose, posing this question for humanity: how do we harness these possibilities to bring about a better world?
In arguing the case for purpose-orientation and possibilities, I created this visual that maps future advancements to our areas of well-being (click on visuals to enlarge them). I could create a different one that shows how these same advancements can be used to diminish our well-being. That’s why convergence is the most critical theme among the three. An effective way to think about purpose and possibilities is via the United Nations Sustainable Development Goals. These are among the best-known and most frequently cited societal challenges. I believe we are entering a period of astounding innovation – advancements that have the potential to address these goals.
As horizontal ecosystems become the primary means of value creation and capture, organizations will embrace various monetization strategies. Given the proven growth potential of platforms (the foundation of ecosystems) and the increasing collapse of Industry boundaries, the urgency to understand ecosystem dynamics is growing. Ecosystems enable producers and consumers to interact in ways that create shared value. In many cases, stakeholders will play either role at any given time – a phenomenon some have called side switching.
At the Health Summit in D.C. two weeks ago, I was asked to articulate those things that leaders should consider as they navigate the complexity of our emerging future. The three that always top my list are:
- Resetting our intuition and belief system for a new era – think differently
- Shifting to a hybrid profit and purpose orientation
- Seeking a balance between innovation that enhances society and mitigating the risk of unintended consequences.
This two minute video captures that portion of our panel discussion.
Singularity University has been talking about purpose for some time now. They describe a focus that is audaciously big and aspirational, causing significant transformation to an Industry, community, or the planet. There is a clear “why” behind the work being done, something that unites and inspires action. They call this a Massive Transformative Purpose.
A focus on purpose has a motivating effect with the potential to trigger incredible outcomes. A proven approach in high-growth organizations according to Singularity University, with a focus on purpose in common across the 100 fastest growing organizations. In an era that challenges much of our belief system, an aspirational quality of purpose is a mechanism that helps us think differently. Shared passion within communities and shifting generational views of mission-driven work can fuel the fires of purpose. An organizational focus on purpose is a vehicle for attracting and retaining top qualified talent. A purpose that is aspirational and focused on creating a different future is what ignites passion in individuals and groups; it’s what engages people’s hearts and minds to work together to realize their goal. Breakthroughs in science and technology can be linked to the deeply unifying and motivating ability of purpose. Setting out to solve big problems brings purpose and meaning to work. The more we organize around purpose, the better the outcomes and the more fulfilled we will be with our work.
My ongoing work on emerging future scenarios has driven a renewed focus on experience. Several factors are converging to shift the experience end game; specifically, the evolution of Ecosystems and the transformation of Interaction. These two forces – themselves the result of combinatorial innovation – are converging. While the way we interact continues to shift, a parallel evolution towards ecosystems is occurring. This ecosystem evolution introduces systemic complexity and combines with a shifting interaction paradigm to alter the way we think about experience.