A recent article on the Future of Medicine explores the emerging Wellness Ecosystem and the impact that COVID-19 is likely to have on its path. The key message from the article and associated video below is that Connected Health has a greater opportunity for realization. The pandemic has proven that virtual ways of working and telemedicine can work. The video examines the role of artificial intelligence, 5G, Sensors, and data in the progression towards a personalized health ecosystem.
Monetization Strategies in Emerging Ecosystems
As horizontal ecosystems become the primary means of value creation and capture, organizations will embrace various monetization strategies. Given the proven growth potential of platforms (the foundation of ecosystems) and the increasing collapse of Industry boundaries, the urgency to understand ecosystem dynamics is growing. Ecosystems enable producers and consumers to interact in ways that create shared value. In many cases, stakeholders will play either role at any given time – a phenomenon some have called side switching.
Intersections Promise to Drive Multiple Paradigm Shifts
Since the time I completed this post on Disruptive Power and Intersections, it continues to receive attention. It is by far the most effective component of any Future Thinking effort. Given the continued traffic to this two year old post, I am updating with current content. By way of reminder, the anchor emerging futures visual is available via this PDF. An expansion of the science and technology foundation is visualized via this PDF. The visual below connects the intersections of 8 combinatorial scenarios. This is not an exhaustive set of connections; it is strictly intended to describe the scenarios at a high level. This visual can be downloaded via this PDF.
Figure 1: Intersections amplify both power and impact
Creating a Wellness Ecosystem
I am a firm believer that platform supported ecosystems will ultimately displace our current industry constructs. Given the uncertain nature of this transition, Future Thinking is a critical skill for any leader or organization to embrace. I have used the Driverless Car scenario as a way to describe future thinking and in this case, the progression towards a mobility ecosystem. I did a similar piece on Connected Health, which is likely the early manifestation of an emerging wellness ecosystem. This recent report on The Future Health Ecosystem provides a glimpse into the transition towards this wellness ecosystem. The author describes an expected shift of $1 trillion of the $3 trillion spent on healthcare to new players and business models; which could have devastating consequences for incumbents.
A Forbes article on this recent report looks at the major life transitions that the two largest generations in history are in the midst of – and the profound impact it will have on healthcare. Some of the very interesting findings – and clear drivers of a wellness ecosystem – are:
In my continued look at disruptive scenarios, the focus shifts to Connected Health. In a recent White Paper, the term is used as an umbrella description that covers digital health, eHealth, mHealth, telecare, telehealth, and telemedicine. Analyst firm IDC defines it as “a broad spectrum of technologies that use telecommunications to facilitate the exchange of health information and delivery of care across a geographic distance as well as manage chronic conditions and promote health and wellness.”
There are several drivers that make this both a viable and desperately needed scenario. According to the IBM Institute for Business Value, inefficiency in the Healthcare ecosystem wastes over 2 trillion USD per year. According to the popular Internet Trends Study produced by Mary Meeker each year, healthcare costs have reached 17% of the U.S. GDP and 27% of health spending is wasted. The same study found that over 25% of family income is likely to go to health spending in 2015, and 50% of bankruptcies are driven by health costs.