Ecosystem Readiness


As the world continues its march towards platform-supported ecosystems, organizational readiness becomes a critical area of focus. Four facets of an organization contribute or detract from success in an ecosystem world:

  1. The mental models that drive an organization
  2. The lens in which an organization views value creation and capture
  3. The orientation of an organization – which in most cases is shareholder value
  4. The organization’s culture

The growth engine that ecosystems represent will serve as a forcing function, pushing Organizations to Mature across these key facets. For example, I firmly believe that over time, a transition occurs from shareholder value to stakeholder value. This transition places purpose at the center, with shared value at its core (Click on the Visual to expand).

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Monetization Strategies in Emerging Ecosystems


Emerging Ecosystems

As horizontal ecosystems become the primary means of value creation and capture, organizations will embrace various monetization strategies. Given the proven growth potential of platforms (the foundation of ecosystems) and the increasing collapse of Industry boundaries, the urgency to understand ecosystem dynamics is growing. Ecosystems enable producers and consumers to interact in ways that create shared value. In many cases, stakeholders will play either role at any given time – a phenomenon some have called side switching.

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The Rise of Ecosystems


When I first launched my Blog in 2010, it was titled Blurring the Boundaries. It was growing ever clearer that the lines between physical and digital, industries, business and IT, you name it, the lines were blurring. It was evident that our growing digital world would drive significant structural change. These new era structures would fundamentally alter our belief in long standing institutions like management, policy, process, procedure, legal frameworks, accounting principles, organization structure, business and operating models, governance, regulations, institutions, and the core characteristics of new era organizations. In essence, The Collapse of Traditional Structures will lead to a Third Tipping Point in Human History.

One of the most profound changes will be the dissolving of industry boundaries and the emergence of ecosystems. Our industry construct – born during revolutions that set the standard of living in the western world – will give way to a finite set of horizontal ecosystems. This visual depicts a perspective on an ultimate finite set of nine ecosystems.

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The Emerging Mobility Ecosystem


In segment four of my interview with Chunka Mui, we discussed the ultimate demise of our industry construct and the emergence of horizontal ecosystems that remove friction from our life experiences – one experience at a time. This platform-enabled transition can be witnessed in action today, as we watch the Mobility ecosystem form one piece at a time. We can no longer think of industries in isolation, as we witness the collision of various industries and a reconfiguration of the money flow – over $2.5 Trillion in car-related economic value. Chunka uses the example of the collision between the automotive and technology ecosystems to describe  this phenomenon: the shift from cars with computers inside, to computers with wheels on them.

Chunka Mui is the managing director of the Devil’s Advocate Group, a consulting team that helps organizations design and stress test their innovation strategies. Mr. Mui published a popular book titled The New Killer Apps.

Segment four is a quick three minute video.

You can view segment one – Autonomous Vehicles: An Interview with Chunka Mui – here.

You can view segment two – Reimagining Our Driverless Future – here.

You can view segment three – The Ripple Effect – here.

Download A PDF Version of the transcript.

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Reimagining Our Driverless Future


In segment two of my interview with Chunka Mui, we picked up our conversation with the driverless car scenario. Chunka Mui is the managing director of the Devil’s Advocate Group, a consulting team that helps organizations design and stress test their innovation strategies. Mr. Mui published a popular book titled The New Killer Apps.

Key points of discussion were:

  • If we eliminate auto fatalities, what happens to the need for auto insurance?
  • How to think about the timing of the autonomous vehicle scenario
  • The arms race towards the automotive ecosystem
  • Eliminating 90% of human accidents is plausible
  • Critical mass not needed to feel the impact of this scenario
  • From predicting to rehearsing – a portfolio of options
  • Understanding milestones, markers, obstacles and accelerants
  • Understanding extreme scenarios
  • Understanding the path of science and technology

Here is a six minute animated version of our segment two discussion that picks up where segment one left off:

You can view segment one here.

Download A PDF Version of the Transcript

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Autonomous Vehicles: An Interview with Chunka Mui


The convergence that is steering our emerging future manifests itself through a number of scenarios that drive multiple paradigm shifts. As the shifts themselves converge, they intensify the critical need for leaders to think differently about a world where the future arrives faster than people think. Some time ago, I had a great conversation with Chunka Mui regarding pace, the sheer number of shifts, and the need to think differently. We used the autonomous vehicle to explore the challenges of our emerging future. I will present the full discussion in five short segments, along with white board animation to visualize our dialog.

Chunka Mui is the managing director of the Devil’s Advocate Group, a consulting team that helps organizations design and stress test their innovation strategies. As a consultant on strategy and innovation, Mr. Mui has spent considerable time analyzing the autonomous vehicle scenario. He asked a question in his book The New Killer Apps about autonomous vehicles and what happens if traffic accidents are reduced by 90% as Google predicts. This simple question makes visible the broad and deep implications of these future scenarios. As society responds to their implications, new ecosystems emerge that alter our world. In this case, the vehicle is one of numerous components of an emerging mobility ecosystem that is defined by the responses that are playing out right now.

Here is the first of the five segments:

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Transforming the Automotive Industry


A new McKinsey report focuses on the Disruptive trends that will transform the auto industry. Their work suggests that the world economies are dramatically changing via developments in emerging markets, the exponential pace of technology, sustainability policies, and changing consumer preferences around ownership. They see the rise of four disruptive trends in the automotive sector: diverse mobility, autonomous driving, electrification, and connectivity. For me, these findings underscore the movement from our current automotive industry to the future Mobility Ecosystem. If we can make the mental model shift from our long standing view of Industry and competition, to this emerging view of ecosystem and shared value, we can begin to visualize the different ways value will be created and captured in the future.

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