From Vertical Integration To Horizontal Collaboration

I’ve touched on aspects of this topic in a number of earlier writings on ecosystems – which you can explore here. In this post, I focus on the organizational implications of a transition from vertical integration to horizontal collaboration.


Figure 1: Future Ecosystems

We are living through an era of experimentation driven by rapid advances in science and technology, uncertainty across every domain, and the fact that no clear answers exist to the challenges looming before us. As we explore these challenges, they force us out of traditional boundaries. As a result, lines are blurring between industries, sectors, the physical and digital worlds, and the real and the virtual worlds. At the structural level, once distinct Industries and sectors are coming together to address challenges and satisfy human need. Future value creation therefore shifts in orientation from vertical integration to horizontal collaboration.

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Organizing For An Ecosystem World

As we witness the rise of ecosystems, organization structure becomes a critical area of focus. How do we operate in an increasingly horizontal world versus the vertical structures of the past? Should organization structure mimic the ecosystems that they will ultimately operate in? Do organizations ultimately become platforms? A recent video gives us answers provided by an early pioneer: Haier.