The Future Of Freight Transport

Our fascination with autonomous vehicles spans over ten years. Much of that time was focused on self-driving cars in our cities and highways. While that scenario has been slow to materialize, autonomous vehicles are emerging all around us in various applications. We see autonomy rolling out in agriculture, mining, and increasingly, logistics. The autonomous trucking trials happening in the southern region of the U.S. are a harbinger of things to come. The movement of freight however is not limited to our current roads. This recent article describes the future of freight transport – which may be heading underground.

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The Journey: An Historical Perspective

My previous post launched a series that will tell the full story of my reimagined future. Described as a journey through the looking glass, the story began with a description of the series title and a look backward in time. This second post in the series will add to that historical perspective. Each subsequent post will feature a piece of our journey.  

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Crewless Cargo Ship with Zero Emissions Launches

A Norwegian company has created what it calls the world’s first zero-emission, autonomous cargo ship. If all goes to plan, the ship will make its first journey between two Norwegian towns before the end of the year, with no crew onboard. Instead, its movements will be monitored from three onshore data control centers.

Rochelle Beighton – World’s first crewless, zero emissions cargo ship will set sail in Norway

That quote from this recent article describes the worlds first fully electric container ship that is also autonomous. The shipping industry currently accounts for between 2.5% and 3% of global greenhouse gases emissions, according to the International Maritime Organization. This zero emissions cargo ship begins the long process of addressing that problem. It is envisioned that it will replace 40,000 truck journeys a year. The crewless feature of this emerging innovation makes the ship more cost effective to operate. Almost every scenario we look at tells the same transition story. In this case, the transition involves humans loading and unloading the ship initially, but eventually transitioning to all operations using autonomous technology.

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Autonomous Trucking

A growing narrative these days reflects a belief that realizing the autonomous driving vision is far off in the future. It’s harder than people think, and many experts believe reaching level five autonomy is next to impossible. Those beliefs stem from the complexity of the human mind, and the intuition we use in decision making. Yet quietly, Autonomous Trucking is on a path towards realization by the middle of this decade. Starting in the southern region of the U.S., autonomous trucks are logging miles. Southern states like Arizona, Texas, and New Mexico, provide the right conditions for early phase testing: bad weather is less common, favorable regulation, and strong highway infrastructure.

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Covid-19 Leaves Its Mark on Real Estate

Shopping malls are an example of the lasting impact that the global pandemic is likely to have on real estate. If the surge in online shopping represents a new normal, then what is to become of all those malls? In a recent Article, author Parija Kavilanz explores that question. According to data from research firm (REIS) Moody’s Analytics, the rate of mall vacancies is at a historic high of 9.8% in early September, exceeding the previous peak of 9.3% in 2011.

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COVID-19: Both Accelerant And Obstacle

As we peer into the Looking Glass, we know that uncertainty is staring back. Our exponential world and all its building blocks and scenarios has created this looking glass phenomenon – something I explored in this Leadership Course back in 2017. COVID-19 underscores this uncertainty, serving as both an accelerant and an obstacle. A good example is explored in this Article on automation. COVID-19 - Accelerant or ObstacleWill the pandemic serve as an automation accelerant, as businesses replace laid off employees via automation? Or is it an obstacle to the capital investment required to enable automation?

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Food: A great Example of the Broad Changes Coming

In this recent Article, the authors describe the future of food in a way that captures the massive change driven by one future scenario: in this case, Food 2.0. Setting aside the changes likely in the form of lab-grown meats and 3D Printed foods, this story is more fundamental: it’s about farming. The article describes the current state of the industry, mostly one in decline.

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Disruptive Power Lies at the Intersections

The content of this post was updated on February 16, 2017 in a new post titled Intersections Promise to Drive Multiple Paradigm Shifts


When I first started using the term “Combinatorial”, people thought I was making words up. Although I’d like to take credit for the word, I first came across it when reading The Second Machine Age, a fascinating book by Andrew McAfee and Eric Brynjolfsson. I remember thinking that it was a perfect word to capture the amplification of both innovation and its disruptive power. By now, readers of this Blog have seen the foundational Visual that describes the digital foundation, innovation accelerators, and disruptive scenarios. What the visual does not convey without the associated narrative is the power of combinatorial.

If we build on top of the visual, we begin to see the complexity at the intersections, the amplification of disruptive power, and the broad implications for the future.

intersections-and-amplification

The best way to describe this phenomenon is through examples, so let’s look at six combinatorial scenarios as an overlay. The visual is a bit overwhelming, so a better way to follow the various paths is via this PDF. Here is a description of each scenario. The numbers in the visual above map to the scenarios below, and the colors show the combinations: 

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The Logistics Internet

The next post in this continued look at disruptive scenarios focuses on the Logistics Internet. In his recent book titled The Zero Marginal Cost Society, Jeremy Rifkin describes an Economic Paradigm Shift driven by a Third Industrial Revolution (TIR) platform. The Logistics Internet is one of three components that make up this TIR platform (communications and energy are the other two). As the three components converge, they create a general purpose technology platform that drives a third revolution. Mr. Rifkin believes we are in the early stages of an automated transport and logistics Internet, and he describes his thinking in this short Video.

In his new book, Rifkin describes the process by which suppliers and buyers connect and conduct business (Logistics) as the driver of the whole economic system. Yet, he maintains that the means by which goods and services are stored and delivered is grossly inefficient and unproductive. Rifkin suggests that a rethinking of the way we store and ship materials and goods is in order. Several supporting facts are provided in the book:

Logistics Statistics

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