Disruptive Power Lies at the Intersections

The content of this post was updated on February 16, 2017 in a new post titled Intersections Promise to Drive Multiple Paradigm Shifts

When I first started using the term “Combinatorial”, people thought I was making words up. Although I’d like to take credit for the word, I first came across it when reading The Second Machine Age, a fascinating book by Andrew McAfee and Eric Brynjolfsson. I remember thinking that it was a perfect word to capture the amplification of both innovation and its disruptive power. By now, readers of this Blog have seen the foundational Visual that describes the digital foundation, innovation accelerators, and disruptive scenarios. What the visual does not convey without the associated narrative is the power of combinatorial.

If we build on top of the visual, we begin to see the complexity at the intersections, the amplification of disruptive power, and the broad implications for the future.


The best way to describe this phenomenon is through examples, so let’s look at six combinatorial scenarios as an overlay. The visual is a bit overwhelming, so a better way to follow the various paths is via this PDF. Here is a description of each scenario. The numbers in the visual above map to the scenarios below, and the colors show the combinations: 

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The Logistics Internet

The next post in this continued look at disruptive scenarios focuses on the Logistics Internet. In his recent book titled The Zero Marginal Cost Society, Jeremy Rifkin describes an Economic Paradigm Shift driven by a Third Industrial Revolution (TIR) platform. The Logistics Internet is one of three components that make up this TIR platform (communications and energy are the other two). As the three components converge, they create a general purpose technology platform that drives a third revolution. Mr. Rifkin believes we are in the early stages of an automated transport and logistics Internet, and he describes his thinking in this short Video.

In his new book, Rifkin describes the process by which suppliers and buyers connect and conduct business (Logistics) as the driver of the whole economic system. Yet, he maintains that the means by which goods and services are stored and delivered is grossly inefficient and unproductive. Rifkin suggests that a rethinking of the way we store and ship materials and goods is in order. Several supporting facts are provided in the book:

Logistics Statistics

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