What Does A Recent Trend Study Tells Us About The Future?

Each year the Future Today Institute releases a very comprehensive trend study during SXSW. I just finished getting through this very comprehensive installment. In announcing this year’s report, Founder Amy Webb had this to say:

The cataclysmic events of the past year resulted in a significant number of new signals. As a result, we’ve analyzed nearly 500 tech and science trends across multiple industry sectors. Rather than squeezing the trends into one enormous tome as we usually do, we are instead publishing 12 separate reports with trends grouped by subject. We are including what we’ve called Book Zero, which shows how we did our work. There is also an enormous, 504-page PDF with all content grouped together as one document.

Well, Amy was not kidding, there is quite a bit to digest. The 12 separate reports referenced can be downloaded Here. As I do with each look into the future, I captured some highlights from this year’s trend study. I will start however with an important observation that Amy made in the opening of the report.

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COVID-19: Both Accelerant And Obstacle

As we peer into the Looking Glass, we know that uncertainty is staring back. Our exponential world and all its building blocks and scenarios has created this looking glass phenomenon – something I explored in this Leadership Course back in 2017. COVID-19 underscores this uncertainty, serving as both an accelerant and an obstacle. A good example is explored in this Article on automation. COVID-19 - Accelerant or ObstacleWill the pandemic serve as an automation accelerant, as businesses replace laid off employees via automation? Or is it an obstacle to the capital investment required to enable automation?

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Self Driving Delivery

The hype around autonomous technology continues. The focus, investment and rapid advancement in this space has changed the way leaders Think about the Future. The science-fiction feel of a future-focused discussion has disappeared – replaced by the reality that the future is appearing faster than we think. Look no further than self-driving delivery.

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