Singularity University has been talking about purpose for some time now. They describe a focus that is audaciously big and aspirational, causing significant transformation to an Industry, community, or the planet. There is a clear “why” behind the work being done, something that unites and inspires action. They call this a Massive Transformative Purpose.
A focus on purpose has a motivating effect with the potential to trigger incredible outcomes. A proven approach in high-growth organizations according to Singularity University, with a focus on purpose in common across the 100 fastest growing organizations. In an era that challenges much of our belief system, an aspirational quality of purpose is a mechanism that helps us think differently. Shared passion within communities and shifting generational views of mission-driven work can fuel the fires of purpose. An organizational focus on purpose is a vehicle for attracting and retaining top qualified talent. A purpose that is aspirational and focused on creating a different future is what ignites passion in individuals and groups; it’s what engages people’s hearts and minds to work together to realize their goal. Breakthroughs in science and technology can be linked to the deeply unifying and motivating ability of purpose. Setting out to solve big problems brings purpose and meaning to work. The more we organize around purpose, the better the outcomes and the more fulfilled we will be with our work.
he future. With the passage of time, and after considerable dialog, the time has come to update that point of view. In continuing with this future of business series, the next several posts will provide an updated list and perspective on these enablers. Leaders must effectively manage the exponential forces that drive them on a path to viability. In the absence of a burning platform, the growing gap between these exponential forces and the linear constructs of our day should spur leadership action. 
Reimagining the Future 