I just finished reading my latest book titled Purpose + Profit. The book was written by Harvard professor George Serafeim. Being purpose-driven is no longer a brand or marketing gimmick, but a sea change driven by multiple forces. The book provides data to support the coexistence of both purpose and profit. In fact, it makes the case that purpose-driven companies have better outcomes. In 2017, I spoke about the need for a hybrid of purpose and profit. It is refreshing to read the many examples of how that exact scenario is playing out. Even more encouraging is the advancement in available data that allows us to measure impact – something the author calls impact weighted accounting. I recommend the book and have added it to my library. The Amazon abstract is included below.