Future Today Institute: 2019 Trends Report


As leaders struggle with a very uncertain and complex future, the pace of change serves to complicate any effort to understand that future. Organizations like the Future Today Institute (FTI) provide leaders with a window into possible futures – and the methods required to track signals. Amy Webb – Founder and CEO of the Organization had this to say:

“We cannot know exactly what the future holds — which is an excellent reason to track signals and decisions not just at the start of a new year, but all year long. Don’t wait for your next big quarterly meeting to make decisions. Think exponentially, look for intersecting vectors of change and figure out ways to make incremental decisions as often as possible. Always remember that the future isn’t yet written. You and your team have the power to build your preferred futures, today.”

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