Future Today Institute

What Does A Recent Trend Study Tells Us About The Future?

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Each year the Future Today Institute releases a very comprehensive trend study during SXSW. I just finished getting through this very comprehensive installment. In announcing this year’s report, Founder Amy Webb had this to say:

The cataclysmic events of the past year resulted in a significant number of new signals. As a result, we’ve analyzed nearly 500 tech and science trends across multiple industry sectors. Rather than squeezing the trends into one enormous tome as we usually do, we are instead publishing 12 separate reports with trends grouped by subject. We are including what we’ve called Book Zero, which shows how we did our work. There is also an enormous, 504-page PDF with all content grouped together as one document.

Well, Amy was not kidding, there is quite a bit to digest. The 12 separate reports referenced can be downloaded Here. As I do with each look into the future, I captured some highlights from this year’s trend study. I will start however with an important observation that Amy made in the opening of the report.

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What Big Things Can We Expect In 2021?

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This week’s release of the Future Today Institute 2021 Trends Report gave leaders a lot to digest. What foresight can we quickly glean from the content? A recent Article via Amrita Khalid focused on the big trends to expect this year and beyond. At a high level, artificial intelligence, cryptocurrencies, 5G, and social credit scores make the list. More specifically, the article identifies six big trends for this year.

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Future Today Institute: 2021 Trends Report

Frank Diana Trends and Predictions , , , , , ,

Each year the Future Today Institute releases a very comprehensive trends report during SXSW. In announcing this year’s report, Founder Amy Webb had this to say:

The cataclysmic events of the past year resulted in a significant number of new signals. As a result, we’ve analyzed nearly 500 tech and science trends across multiple industry sectors. Rather than squeezing the trends into one enormous tome as we usually do, we are instead publishing 12 separate reports with trends grouped by subject. We are including what we’ve called Book Zero, which shows how we did our work. There is also an enormous, 504-page PDF with all content grouped together as one document.

Amy Webb – Future Today Institute

These reports allow us to explore weak and strong signals in a way that helps us envision possible futures. Given the high levels of uncertainty, the sheer number of building blocks, and the Convergence occurring across domains, exploration, learning, and dialog are as critical as ever. You can download the report Here. There is a lot to digest – but that is exactly the point. Thanks to Amy and her team for their continued support of this exploration process.

The Future Today Institute – 2020 Tech Trends Report

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2020 FTI Tect Trends ReportLast year I was introduced to the Future Today Institute Tech Trends Report. The free report provided a great view into 315 different trends. The 2020 Version was just released, tracking 406 strategic technology trends. As their website describes, a broad view of these trends is the best way to see around corners and spot emerging disruption. Amy Webb and her team provide one of the best reports of its kind. The link above provides access and the download page provides the following additional highlights:

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Future Today Institute: 2019 Trends Report

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As leaders struggle with a very uncertain and complex future, the pace of change serves to complicate any effort to understand that future. Organizations like the Future Today Institute (FTI) provide leaders with a window into possible futures – and the methods required to track signals. Amy Webb – Founder and CEO of the Organization had this to say:

“We cannot know exactly what the future holds — which is an excellent reason to track signals and decisions not just at the start of a new year, but all year long. Don’t wait for your next big quarterly meeting to make decisions. Think exponentially, look for intersecting vectors of change and figure out ways to make incremental decisions as often as possible. Always remember that the future isn’t yet written. You and your team have the power to build your preferred futures, today.”

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