What Does A Recent Trend Study Tells Us About The Future?

Each year the Future Today Institute releases a very comprehensive trend study during SXSW. I just finished getting through this very comprehensive installment. In announcing this year’s report, Founder Amy Webb had this to say:

The cataclysmic events of the past year resulted in a significant number of new signals. As a result, we’ve analyzed nearly 500 tech and science trends across multiple industry sectors. Rather than squeezing the trends into one enormous tome as we usually do, we are instead publishing 12 separate reports with trends grouped by subject. We are including what we’ve called Book Zero, which shows how we did our work. There is also an enormous, 504-page PDF with all content grouped together as one document.

Well, Amy was not kidding, there is quite a bit to digest. The 12 separate reports referenced can be downloaded Here. As I do with each look into the future, I captured some highlights from this year’s trend study. I will start however with an important observation that Amy made in the opening of the report.

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What Big Things Can We Expect In 2021?

This week’s release of the Future Today Institute 2021 Trends Report gave leaders a lot to digest. What foresight can we quickly glean from the content? A recent Article via Amrita Khalid focused on the big trends to expect this year and beyond. At a high level, artificial intelligence, cryptocurrencies, 5G, and social credit scores make the list. More specifically, the article identifies six big trends for this year.

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Future Today Institute: 2021 Trends Report

Each year the Future Today Institute releases a very comprehensive trends report during SXSW. In announcing this year’s report, Founder Amy Webb had this to say:

The cataclysmic events of the past year resulted in a significant number of new signals. As a result, we’ve analyzed nearly 500 tech and science trends across multiple industry sectors. Rather than squeezing the trends into one enormous tome as we usually do, we are instead publishing 12 separate reports with trends grouped by subject. We are including what we’ve called Book Zero, which shows how we did our work. There is also an enormous, 504-page PDF with all content grouped together as one document.

Amy Webb – Future Today Institute

These reports allow us to explore weak and strong signals in a way that helps us envision possible futures. Given the high levels of uncertainty, the sheer number of building blocks, and the Convergence occurring across domains, exploration, learning, and dialog are as critical as ever. You can download the report Here. There is a lot to digest – but that is exactly the point. Thanks to Amy and her team for their continued support of this exploration process.

Futurist Amy Webb Talks COVID-19

Amy Webb joined Daniel Levitt on his Inside The Newsroom podcast to discuss various aspects of COVID-19 pandemic. Amy WebbAmy is a quantitative futurist. She interprets data to help governments and businesses plan for the future. She’s written three books — The Big Nine, The Signals Are Talking and Data, a Love Story. In 2006 she founded the Future Today Institute, her consultancy firm that models what the future might look like. Amy also teaches an MBA course on strategic foresight at NYU, is a nonresident fellow at the Atlantic Council’s GeoTech Center, cofounder of Spark Camp and contributing editor and tech columnist and Inc. Magazine, among a host of other notable positions and achievements.

Enjoy the Podcast.

Future Today Institute: 2019 Trends Report

As leaders struggle with a very uncertain and complex future, the pace of change serves to complicate any effort to understand that future. Organizations like the Future Today Institute (FTI) provide leaders with a window into possible futures – and the methods required to track signals. Amy Webb – Founder and CEO of the Organization had this to say:

“We cannot know exactly what the future holds — which is an excellent reason to track signals and decisions not just at the start of a new year, but all year long. Don’t wait for your next big quarterly meeting to make decisions. Think exponentially, look for intersecting vectors of change and figure out ways to make incremental decisions as often as possible. Always remember that the future isn’t yet written. You and your team have the power to build your preferred futures, today.”

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Future of AI with Amy Webb

Amy Webb is a Quantified Futurist. She is a Professor, Strategic Foresight at NYU, and the Founder and CEO of The Future Today Institute. In March of this Year, Amy published a book titled The Big Nine. 

Here is a description of the book via Amazon:


In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI–the people working on the system, their motivations, the technology itself–is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don’t share our motivations, desires, or hopes for the future of humanity.

Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.


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Mapping the Path of Innovation

In a recent post, I asked my readers to help me identify those catalysts that force the actions required to steer our future towards advancing our human development. Feel free to respond to the Poll. The number one response was the rapid pace of innovation. That response supports my own opinion that the pace will ultimately force stakeholders across multiple domains to take action. Much like the Domain Convergence that occurred during our most Transformative Period in History, convergence is required if we are to take the correct path towards human flourishing.

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