What Does A Recent Trend Study Tells Us About The Future?

Each year the Future Today Institute releases a very comprehensive trend study during SXSW. I just finished getting through this very comprehensive installment. In announcing this year’s report, Founder Amy Webb had this to say:

The cataclysmic events of the past year resulted in a significant number of new signals. As a result, we’ve analyzed nearly 500 tech and science trends across multiple industry sectors. Rather than squeezing the trends into one enormous tome as we usually do, we are instead publishing 12 separate reports with trends grouped by subject. We are including what we’ve called Book Zero, which shows how we did our work. There is also an enormous, 504-page PDF with all content grouped together as one document.

Well, Amy was not kidding, there is quite a bit to digest. The 12 separate reports referenced can be downloaded Here. As I do with each look into the future, I captured some highlights from this year’s trend study. I will start however with an important observation that Amy made in the opening of the report.

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Is The Digital Era Over?

I had a discussion last week that focused on a post-digital world. It was an open question about the state of digital and the related transformation journey. Although the digital maturity of organizations is not where I envisioned it – and Covid-19 underscored the point – digital should be a foundational piece of a bigger story. The continued digital discussion ignores the bigger contributions of science and the boardroom conversations around purpose and innovation. A recent article goes one step further in declaring that the digital era is over, and we are in a New Era of Innovation. In it, Greg Satell makes the exact argument I made above.

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