While COVID-19 is an acknowledged accelerant, we are accelerating towards a known destination. Remote learning and working should have evolved sooner; the digital foundation should have been a priority earlier; eCommerce should have exploded by now; and last-mile delivery is only just beginning. Although we may arrive at this destination sooner, acceleration now draws scenarios that are further out closer. Those that may have been reluctant to order online overcame their fears. The elderly on zoom calls is now a thing. With broader societal adoption comes an ability to more aggressively pursue innovative ideas that may have been further out. When combined with learning that comes from broader adoption, acceleration becomes a virtuous cycle.Continue reading
In early 2019, I described the Three Focus Themes for the year. They were Acceleration, Convergence, and Possibilities. Little did I know that one of those themes would factor so prominently in 2020. In a recent Presentation, Mehlman, Castagnetti, Rosen & Thomas – a full-service, bipartisan government relations firm – describes 2020 as the year where forces already in play experience a great acceleration. One of those forces is mixed reality.Continue reading
The Fast Future team continues to provide foresight in various areas. In this recent Article they explore what family life may look like in 2025. The possible future they describe is built on a foundation of multi-sensory immersive experiences, while distance is eliminated. We will no longer miss family celebrations and story-telling rises to new levels. Imagine a grandparent telling stories from their past, brought to life in ways that stimulate our emotional sensations.
It is no longer a surprise to witness something progress exponentially. Add to that list virtual reality and its near term application in retail, games, sports, and other. As it progresses, the way we interact transforms slowly – and then suddenly. This is a great example of a building block on the science and technology curve spawning a scenario or shift on the future scenario curve – BLURRED REALITY.
Back in 2013, as Smartphone use was growing, I wrote about Next Generation Experiences; viewing customer experience through a lens of constant change, where failure to address foundational elements meant falling further behind. Since then, our mode of interaction witnessed a third transformation, as touch became a critical piece of our everyday experiences. Now, we find ourselves approaching the next significant change in interaction paradigms: the Fourth Transformation driven by mixed reality.