Blurred Reality


It is no longer a surprise to witness something progress exponentially.  Add to that list virtual reality and its near term application in retail, games, sports, and other. As it progresses, the way we interact transforms slowly – and then suddenly. This is a great example of a building block on the science and technology curve spawning a scenario or shift on the future scenario curve – BLURRED REALITY.

Our Emerging Future

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The Transformation of Interaction


Back in 2013, as Smartphone use was growing, I wrote about Next Generation Experiences; viewing customer experience through a lens of constant change, where failure to address foundational elements meant falling further behind. Since then, our mode of interaction witnessed a third transformation, as touch became a critical piece of our everyday experiences. Now, we find ourselves approaching the next significant change in interaction paradigms: the Fourth Transformation driven by mixed reality.

interaction-paradigms

A PDF version of the visual can be found here.

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