As We Accelerate In The Short Term – Horizons Move Closer

While COVID-19 is an acknowledged accelerant, we are accelerating towards a known destination. Remote learning and working should have evolved sooner; the digital foundation should have been a priority earlier; eCommerce should have exploded by now; and last-mile delivery is only just beginning. Although we may arrive at this destination sooner, acceleration now draws scenarios that are further out closer. Those that may have been reluctant to order online overcame their fears. The elderly on zoom calls is now a thing. With broader societal adoption comes an ability to more aggressively pursue innovative ideas that may have been further out. When combined with learning that comes from broader adoption, acceleration becomes a virtuous cycle.

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