Microsoft

Challenging The Structures Of The Current Era

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With technological change comes social change and a shift in the organizing systems that oversee how our communities are governed

LYDIA KOSTOPOULOS – Emerging Domains of Conflict in the 21st Century

It has long been my belief that the structures supporting this current era have experienced diminished effectiveness and are reaching end of life. When I would share these thoughts back in 2012, I remember getting strange looks – but fast forward ten years and it’s not so strange anymore. That quote above comes from a recent article that identifies five emerging domains of conflict. Taken together with an exploding number of additional factors, it is easy to see why our organizing system is on the verge of dramatic change.

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Winning The Right Game

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My belief in a shifting organizing system dates back several years. The work of leading think tank RethinkX effectively highlights why. History tells us that a collapse is inevitable when the existing system can no longer adapt fast enough to order-of-magnitude improvement in technological capabilities. When this condition is present, a new organizing system is required. RethinkX defines an organizing system as:

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Digital Exhaustion

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Work life in the COVID era is still evolving after a year in which the global pandemic has altered many aspects of work. We learned about the importance of essential workers while accelerating a move to remote work. We put to rest a belief that remote work is unproductive and fully embraced all things digital. Along the way, we learned about Zoom Fatigue – a feeling like exhaustion or burnout. Mental health specialist Krystal Jagoo says that a lot of it comes down to the increased cognitive demands of video conferencing communication. Said another way, we are experiencing digital exhaustion. In a recent Article by Chris Matyszczyk, he provides insight from Microsoft – a company that most expect was ready for the virtual word. But when they explored their virtual world, what they found was in their words horrific:

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As We Accelerate In The Short Term – Horizons Move Closer

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While COVID-19 is an acknowledged accelerant, we are accelerating towards a known destination. Remote learning and working should have evolved sooner; the digital foundation should have been a priority earlier; eCommerce should have exploded by now; and last-mile delivery is only just beginning. Although we may arrive at this destination sooner, acceleration now draws scenarios that are further out closer. Those that may have been reluctant to order online overcame their fears. The elderly on zoom calls is now a thing. With broader societal adoption comes an ability to more aggressively pursue innovative ideas that may have been further out. When combined with learning that comes from broader adoption, acceleration becomes a virtuous cycle.

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Virtual Reality Converges With Fitness

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A scenario I explored when looking into the Future of Sports was improving our fitness in virtual ways. As our bodies are immersed into games or eSports, athleticism matters. Where the view of gaming in the past was a teenager or young adult wasting away in front of a screen, virtual reality is turning that view on its head. In this recent Article, author Clint Carter describes the serious workouts he enjoyed virtually. In essence, your body is the games controller, and your fitness level plays a major role in how you do. Here is a description of one of those games from the article:

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The Workforce of 2025

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“According to experts, remote work is here to stay and even when the health crisis ends, a good portion of the workforce will remain working from home”

That’s the sentiment from a recent Article that looks at the workforce of 2025. Author Lori Ioannou explores the challenges of keeping employees connected, innovating and collaborating in a world of virtual organizations. Evidence that remote work is likely to continue keeps mounting. Microsoft told employees that they can Work From Home Permanently. Dropbox recently did the same, announcing on Tuesday that they will stop asking employees to come into its offices and instead make Remote Work The Standard Practice. For employees that need to meet or work together in person, the company is setting up “Dropbox Studios” when it’s safe to do so. In the meantime, the company extended its mandatory work from home policy through June 2021.

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Competing in the Age of Disruption

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This future series continues with a look at a new book by Geoffrey Moore titled Zone to Win: Organizing to Compete in an Age of Disruption. In my last post on Emerging Models, I looked at a model based on business type. The model explored by Mr. Moore is based on zones, and came to life in his work with Salesforce.com and Microsoft. With Salesforce, the model supported a focus on disruption (offense), and with Microsoft, it supported a posture against disruption (defense). The four zones as identified by the author are depicted in the visual below:

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