Organizing For Disruption


Back in 2015, I was looking at emerging organization models for a societal shift to a very different era. While organizations have experimented with many of these, the truth is, most still struggle with this critical structural change. One impactful model was positioned by Geoffrey Moore in his book titled Zone to Win. Given how relevant the topic is today, I am reposting my synopsis of the book below. In addition, here are three additional posts on the topic:

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Competing in the Age of Disruption


This future series continues with a look at a new book by Geoffrey Moore titled Zone to Win: Organizing to Compete in an Age of Disruption. In my last post on Emerging Models, I looked at a model based on business type. The model explored by Mr. Moore is based on zones, and came to life in his work with Salesforce.com and Microsoft. With Salesforce, the model supported a focus on disruption (offense), and with Microsoft, it supported a posture against disruption (defense). The four zones as identified by the author are depicted in the visual below:

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