The Emerging Mobility Ecosystem

In segment four of my interview with Chunka Mui, we discussed the ultimate demise of our industry construct and the emergence of horizontal ecosystems that remove friction from our life experiences – one experience at a time. This platform-enabled transition can be witnessed in action today, as we watch the Mobility ecosystem form one piece at a time. We can no longer think of industries in isolation, as we witness the collision of various industries and a reconfiguration of the money flow – over $2.5 Trillion in car-related economic value. Chunka uses the example of the collision between the automotive and technology ecosystems to describe  this phenomenon: the shift from cars with computers inside, to computers with wheels on them.

Chunka Mui is the managing director of the Devil’s Advocate Group, a consulting team that helps organizations design and stress test their innovation strategies. Mr. Mui published a popular book titled The New Killer Apps.

Segment four is a quick three minute video.

You can view segment one – Autonomous Vehicles: An Interview with Chunka Mui – here.

You can view segment two – Reimagining Our Driverless Future – here.

You can view segment three – The Ripple Effect – here.

Download A PDF Version of the transcript.

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The Ripple Effect

In segment three of my interview with Chunka Mui, we discussed the ripple effect that occurs with emerging scenarios, in this case, the driverless car. Chunka Mui is the managing director of the Devil’s Advocate Group, a consulting team that helps organizations design and stress test their innovation strategies. Mr. Mui published a popular book titled The New Killer Apps.

What fascinates me about these scenarios is the sheer breadth and depth of societal impact. In this segment, Chunka Mui does a great job of describing this impact. Here is a seven minute animated version of our discussion that picks up where segment two left off:

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Artificial Intelligence Intersects with Autonomous Vehicles

 

In his tenth post in the series, Marshall Kirkpatrick focuses on the intersection between artificial intelligence and autonomous vehicles. By way of reminder, Marshall launched a 30 day series that explores the intersection between AI and the various innovation components on my emerging futures visual.

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The Driverless Car: Fast Lanes or Speed Bumps?

Fast Lane or Speed Bumps

The driverless car is one of many emerging future scenarios that drive multiple paradigm shifts. As these shifts converge, they intensify the critical need for leaders to think differently about a world where the future arrives faster than people think. This speed is unappreciated, undermining the levels of urgency required to survive in this exponential age. I sat with Chunka Mui recently to discuss these shifts, using the driverless car to explore the challenges of our emerging future.

Chunka Mui is the managing director of the Devil’s Advocate Group, a consulting group that helps organizations design and stress test their innovation strategies. As a consultant on strategy and innovation, Mr. Mui has spent considerable time analyzing the driverless car scenario. He asked a question in his book The New Killer Apps about autonomous vehicles and what happens if traffic accidents are reduced by 90% as Google predicts. This simple question makes visible the broad and deep implications of these future scenarios. As society responds to their implications, new ecosystems emerge that alter our world. In this case, the driverless car is one of numerous components of an emerging mobility ecosystem that is defined by the responses that are playing out right now.

I will share insights from our interview in a series of posts, starting with this one. In this segment of the interview, Mr. Mui and I discussed the growing need to rehearse the future.

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Transforming the Automotive Industry

A new McKinsey report focuses on the Disruptive trends that will transform the auto industry. Their work suggests that the world economies are dramatically changing via developments in emerging markets, the exponential pace of technology, sustainability policies, and changing consumer preferences around ownership. They see the rise of four disruptive trends in the automotive sector: diverse mobility, autonomous driving, electrification, and connectivity. For me, these findings underscore the movement from our current automotive industry to the future Mobility Ecosystem. If we can make the mental model shift from our long standing view of Industry and competition, to this emerging view of ecosystem and shared value, we can begin to visualize the different ways value will be created and captured in the future.

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World Economic Forum – Deep Shift

A must read on six mega-trends, their tipping points and societal impacts. I recommend this for anyone with interest in where the world is heading, and/or tasked with future thinking in the context of strategy. I commend the World Economic Forum for their efforts here, as education is likely to spur action. The six mega-trends are:

  1. People and the internet
  2. Computing, communications and storage everywhere
  3. The Internet of Things
  4. Artificial intelligence (AI) and big data
  5. The sharing economy and distributed trust
  6. The digitization of matter

Here is a tipping point timeline from the report:

Tipping Points Timeline

Many leaders are struggling with the sheer number of future scenarios and some indication of when the tipping point may arrive. This material provides critical input into the scenario and response analysis process. Enjoy the read.

The Second Machine Age and Business Evolution

I just finished reading a new book titled The Second Machine Age written by Andrew McAfee and Erik Brynjolfsson – both from MIT. The book is a must read for leaders everywhere. Its journey offers a view into the potential societal, economic, and business impact of technological advancement in the digital age. Although I am fascinated by each of these, my interest in summarizing this book is to connect their perspective to the future of business. Consistent with my recent disruption theme, the question is: how does the world that the authors envision impact the future of business?

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Large Companies and Innovation

“The pace of innovation is about to surge – and more powerfully than ever before”

That sentiment comes straight from a new book titled: The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups. As obvious as that statement seems, many leaders still act as if nothing is really changing – or any impact to their business is too far into the future to worry. This well written book focuses on the problem with this kind of thinking. Anyone that has worked in a corporate setting will resonate with the challenges identified in this book. Behavior at every level of an organization is the biggest obstacle to innovation and the identification of what the authors call “Doomsday Scenarios”. Most of us are familiar with traditional company politics and turf-driven behaviors. The authors conclude as I have, that most bias in an organization goes toward keeping the status quo.

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