The title of an upcoming presentation I will deliver next week is “Adapting to Uncertainty.” It should be very clear by now that we live in extremely uncertain times. I maintain that the world has not been this uncertain since a series of twentieth century catalysts established our modern day. The reason lies in the similarities between our current times and that period decades ago. The world back then experienced uncertainty across multiple domains: science, technology, society, geopolitics, economics, and business. The breadth of change occurring across those domains made the period one of the most turbulent in human history. The uncertainty of our current world did not just emerge, it has been years in the making. As it did in that earlier period, the convergence of multiple forces created the current environment. In studying those forces, our ability to adapt became a central tenet of my thinking, alongside seeing the future and continually rehearsing it.
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See the Future, Rehearse it and Adapt to the Inevitable Shifts
In my last post, I described a Sense and Respond model that sits at the heart of several activities, including scenario, opportunity, and risk analysis. As complexity and pace continue to intensify, uncertainty increases. To survive in this Emerging Future, we must embrace a framework for future thinking, and an organization that can adapt as it shifts. In essence, we must see the future, rehearse it, continuously monitor for shifts, and adapt as the shifts occur. A sense and respond model sits at the core of the framework – but represents the biggest cultural challenge.
Reimagining the Future 