Machines, Platforms, and Crowds


Andrew McAfee and Erik Brynjolfsson – Authors of The Second Machine Age – wrote a new book which they launched in the middle of this year. Machine, Platform, Crowd: Harnessing Our Digital Future builds upon their first book, exploring three big trends that are reshaping the business world:

  1. The rapidly increasing and expanding capabilities of machines
  1. The large and influential young companies (Platforms) that bear little resemblance to the established incumbents in their industries, yet are deeply disrupting them
  1. The emergence of the crowd: the large amount of human knowledge, expertise, and enthusiasm distributed all over the world and now available

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How will we Interact in the Future?


In recent post on the transformation of interaction, I talked about the changing ways in which we interact with our machines and each other. These changes combine with the emergence of ecosystems to complicate the experience journey. Well, if you saw my last post on our possible future, that journey could get very complicated. I’ve expanded my original visual to incorporate three additional categories of interaction, and some of what science and technology have in store (potentially) for our interaction paradigms. The original visual can be found in the transformation of interaction post above.

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