Machines, Platforms, and Crowds


Andrew McAfee and Erik Brynjolfsson – Authors of The Second Machine Age – wrote a new book which they launched in the middle of this year. Machine, Platform, Crowd: Harnessing Our Digital Future builds upon their first book, exploring three big trends that are reshaping the business world:

  1. The rapidly increasing and expanding capabilities of machines
  1. The large and influential young companies (Platforms) that bear little resemblance to the established incumbents in their industries, yet are deeply disrupting them
  1. The emergence of the crowd: the large amount of human knowledge, expertise, and enthusiasm distributed all over the world and now available

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