At a recent news conference, U.S. federal transportation officials described Talking Cars and their ability to avoid deadly crashes by seeing it coming before you do. The U.S. government will likely require automakers to equip new vehicles with technology that lets cars warn each other if trouble lies ahead. A radio signal would continually transmit a vehicle’s position, heading, speed, and other information. Your vehicle would receive the same information back from other cars, and the on board computer would alert its driver to an impending collision. Alerts would come in varying forms: a flashing message, an audible warning, or a driver’s seat that rumbles. Some systems might even automatically brake to avoid an accident if that option is included. Examples of what the technology enables:
I recently participated in the writing of an article on Social CRM for the Insurance industry. The piece is now available online via the Insurance Networking News. The Insurance industry is showing a great deal of interest in social business – and I hear it in most discussions with industry executives. It is clear that the industry is beginning to understand that insight from social channels can drive better decision making. Companies like Farmers Insurance are driving new growth, new product development, and customer retention by sharing information from Twitter, FaceBook and LinkedIn with their network of Agents.
A recent study indicates that 56% of companies are planning future Social CRM initiatives, while Gartner indicates that 30% of companies will extend their Social Networking efforts to Social CRM processes within the next two years. As I note in the article, social computing will enable a powerful sales, marketing and customer service platform that improves the customer experience and elevates brand identity. The full article is a worthwhile read, and provides some insight into the future use of Social CRM in the Insurance industry.