Where is Business Analytics Going and how do I take Advantage?


Business Analytics will continue to gain traction in every industry, and several key factors make this a foregone conclusion: 

  1. The expanding universe of data and the opportunity and risk that it represents
  2. The growth of social channels
  3. The growth in mobile interaction and resulting need for analytics
  4. The critical need for customer intimacy
  5. The growing need for differentiation through innovation
  6. The rapid escalation of complexity that surrounds business today
  7. An increasing focus on value creation, growth and revenue generation
  8. The critical need for smarter decision making
  9. A continued increase in computing power that makes real time analytics viable
  10. The continued delivery of new and improved advanced analytic capabilities
  11. The movement to make advanced analytics software business user friendly

Continue reading

Reinventing Customer Relationships


CEOs believe that the time has come to reinvent customer relationships. That’s one of the key findings in IBM’s 2010 CEO Study titled “Capitalizing on Complexity”. This belief is based on the following observations: 

  1. The world is massively interconnected, thereby making customer intimacy a priority
  2. Customers have more options due to globalization and dramatic increases in available information
  3. Differentiation will come from innovation and co-creation with customers
  4. The information explosion presents a great opportunity to develop deep customer insights 

Continue reading