Business Analytics will continue to gain traction in every industry, and several key factors make this a foregone conclusion:
- The expanding universe of data and the opportunity and risk that it represents
- The growth of social channels
- The growth in mobile interaction and resulting need for analytics
- The critical need for customer intimacy
- The growing need for differentiation through innovation
- The rapid escalation of complexity that surrounds business today
- An increasing focus on value creation, growth and revenue generation
- The critical need for smarter decision making
- A continued increase in computing power that makes real time analytics viable
- The continued delivery of new and improved advanced analytic capabilities
- The movement to make advanced analytics software business user friendly