Social Technologies and Innovation


I have long believed that social technologies would usher in a new era of innovation. Terms like crowd sourcing, the wisdom of crowds and collective Intelligence, all speak to the notion that innovation is not an organizational function, but the ideas of an organization, community, or society. Social technologies and new emerging forms of analytics allow us to create an environment for idea creation, and an ability to quickly capture the resulting insight. User generated content has long existed in the world of social media – and new ways to capture relevant insight are evolving. What’s exciting is the growing use of social technologies inside the enterprise. Once the environment for collaboration and idea generation is established, the next step us harnessing all of the insight available both inside the enterprise and out. This article on Social Technologies and Innovation does a good job of describing the growing role of social technology inside the enterprise.

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