Bot Shoppers Are Coming — And They’ll Rewrite the Rules

I had a great conversation with Evan Schuman, author of a recent article on bot shoppers. As the article describes, bots are autonomous AI agents that compare, select, and buy on behalf of people – are expected to become common within 2–3 years. The piece argues most retailers aren’t ready and will need to redesign the full buying journey for machines: product data, pricing, promotion, checkout, returns, and post‑purchase support. Key challenges flagged include returns at “bot scale,” who earns loyalty points, and new fraud/liability norms (analogous to early e‑commerce’s “Zero Liability” programs).

Continue reading