Review of 2011 and Thoughts on 2012


2011 in my mind will be viewed as the launching point of a digital revolution. The momentum started in 2010 and kicked into overdrive in 2011. The rapid adoption of tablets and Smartphones fueled an aggressive development of mobile applications, while E-Book sales increased at a remarkable pace. Meanwhile, the world continued to go social in ways that few would have imagined. World leaders felt the power of Social Media, as revolutions expanded through the organizing power of Facebook and Twitter. Business leaders came to grips with the power of social media, as skepticism waned and social business turned the corner. Data continued to grow exponentially, expanding the gulf between available data and meaningful insight. Lastly, 2011 marked the year that cloud computing burst onto the enterprise landscape – In fact, 2011 may eventually be viewed as the year of the Cloud.

These factors combined to drive an aggressive digital expansion that in most cases happened through isolated initiatives driven by marketing. Businesses with indirect channels to market looked towards direct to consumer models. Regulated industries embraced the opportunity of social media, while addressing its risk. Customer experience became the mantra for many businesses, as re-inventing customer relationships topped most priority lists. New digital executive positions were created in response to growing questions about effective governance models. The notion of holistic digital strategies was in fashion again, and innovation and operating dexterity rounded out the top priorities for most executives in 2011.

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Google Plus Making Noise


Update 8/3: This Article  by Jay Greene summarizes the results of a recent survey of mobile application developers. This quote captures the key message from these results: “The new quarterly survey of mobile application developers by Web development tool maker by Appcelerator and market research firm IDC found that two-thirds of the 1,621 respondents to the question “Can Google+ catch up to Facebook?” replied yes. The reason: more than 68 percent of the respondents believe Google’s other assets–search, YouTube, and maps, among others–trump Facebook’s social graph lead”.

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