Strategy and Multiple Futures


I recently engaged with fellow futurists on an article for Digitalist Magazine titled Why Strategic Plans Need Multiple Futures. I think the authors truly captured the challenges of strategic planning in a world where pace and the sheer volume of change makes our emerging future anything but predictable. The focus on story telling as the most effective way to communicate potential futures is powerful, and the Lowe’s example really brings that point home. I recommend this articles to leaders everywhere. Here is a powerful quote:

“Companies like Lowe’s are realizing that standard ways of planning for the future won’t get them where they need to go. The problem with traditional strategic planning is that the approach, which dates back to the 1950s and has remained largely unchanged since then, is based on the company’s existing mission, resources, core competencies, and competitors.

Yet the future rarely looks like the past. What’s more, digital technology is now driving change at exponential rates. Companies must be able to analyze and assess the potential impacts of the many variables at play, determine the possible futures they want to pursue, and develop the agility to pivot as conditions change along the way.”

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