Will we Spend $1 Trillion on Systems of Engagement?


Geoffrey Moore coined the term “Systems of Engagement” to describe the in-the-moment empowerment required by the middle tier of our organizations. He talks about informed interaction – a great way to describe the type of relationship and analytic excellence required for future success. Systems of engagement address the complexities of an ecosystem that increasingly includes third parties, as more companies move towards specialization. 

In this 30 minute keynote presentation, Mr. Moore describes the historic focus on systems of record, and the $1 Trillion spent over the past decades to develop them. His perspective – one shared by the VC and software community – is that the amount of value we can extract from further investment in these systems of record is a relatively small percentage compared to the value already extracted. In his view – a view I share – the future is about systems of engagement. These systems sit on top of our systems of record – and here’s the fascinating part – Mr. Moore can see a comparable $1 Trillion investment in creating these systems of engagement. I really have no way of quantifying this investment – I’ll leave that to those more qualified than me. I do however feel very strongly that this move towards systems of engagement will dwarf the investment and effort of the recent past. 

His thirty minute presentation is a great look into this movement from systems of record to systems of engagement. You can view the video in three parts: Part 1Part 2Part 3. It’s a well spent thirty minutes.

6 thoughts on “Will we Spend $1 Trillion on Systems of Engagement?

  1. As paper-based health records continue migrating to electronic platforms, more opportunities arise for a new level of patient education and engagement using interactive patient-information systems and other forms of collaborative care. According to a recent report from KLAS, educating patients and their families about their current condition and ongoing treatment is one of the most effective means for reducing hospital readmissions, be that among active-duty military personnel, veterans, or civilians.

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  2. Have you ever thought about writing an ebook or guest authoring on other websites?

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