In this recent video, Eric Siegel, PhD, Conference Chair for Predictive Analytics World and Text Analytics World, discusses three innovative advanced analytics trends.
These trends build upon the growing focus on social data and text analytics. The three areas covered are:
- Using social data to improve predictive models
- Applying text analytics unstructured data to better predict customer behavior
- Using net-lift modeling to determine which customers will be receptive to retention offers.
It’s a brief five minute video that is well worth the look.