In a recent book, Richard Baldwin takes us on a fascinating journey to the past, and then provides a peak into the next great transformation. In The Globotics Upheaval, Mr. Baldwin describes a cycle that has played out multiple times throughout human history. The cycle of transformation, upheaval, backlash and resolution (Let’s call it TUBS) was experienced each time the world entered periods of major disruption. Mr. Baldwin introduces the Globotics Transformation as the third great economic transformation to shape our societies over the past three centuries. As he describes, the first was known as the Great Transformation started in the early 1700s, and it switched societies from agriculture to industrial and from rural to urban. The second started in the early 1970s, shifting the focus from industry to services – the Services Transformation. I take a different view of transformation in the context of Tipping Points – but the cycle is the same.