The Rising Billions


According to Peter Diamandis of Singularity University, the most dramatic change in our global economy is about to occur between 2016 and 2020. He says that 3 to 5 billion new consumers, who have never purchased anything, never uploaded anything and never invented and sold anything, are about to come online and provide a mega-surge to the global economy. He calls this group the “Rising Billions.”

Technology giants like Google, Facebook, and SpaceX are all working to connect the world. Once connected, this exploding online community introduces new markets, creating a $30 trillion consumption opportunity by 2025 – and emerging markets will grow 75% more rapidly than developed markets. As discussed in a recent post on Changing Beliefs, this shift from developed to emerging markets requires a change in the approach used to win in these markets, as products and services from developed markets cannot simply be transplanted into emerging markets. But these rising billions are more than a market opportunity. They are a source of ideas, innovation, knowledge, skills, capacity, passion, learning, insight, and foresight.

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