Post Corona: From Crisis To Opportunity


“I begin with two theses. First, the pandemic’s most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic’s primary effect has been to accelerate dynamics already present in society.” – Scott Galloway

That is a quote from a book I just finished. Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. In his new book, he looks at the world post corona. The book titled “Post Corona: From Crisis to Opportunity” has been added to my Book library. He points to remarkable things that have happened since the virus reared its ugly head, like: It took Apple 42 years to reach $1 trillion in value, and 20 weeks to accelerate from $1 trillion to $2 trillion (March to August 2020), and we registered a decade of ecommerce growth in eight weeks. Additionally, Tesla became not only the most valuable car company in the world, but more valuable than Toyota, Volkswagen, Daimler, and Honda combined.

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