Last week, I participated in the Mass Participation World Conference 2020. The theme of the event was “Changing the Narrative: Solutions to help us move from Surviving to Thriving”. We shared the results of a recent survey of runners. The TCS This Run Tech Survey reveals that technology is powering runners through the pandemic. The survey was geared towards uncovering running technology trends amid COVID-19 and helping shape how TCS can best support runners and races in the future. TCS sponsors marathons around the world, including the NYC Marathon.
As a follow up to my presentation on the Future of Sports, this Article envisions the future of athletics and society. Reimagine the future of sports along with us – I’d be interested in your thoughts.