In the recent Gartner Hype Cycle Report issued in August, Gartner had the following to say about predictive analytics:

“The quantity and variety of digital data continue to explode, along with the opportunities to analyze and gain insight from new sources such as location information and social media. The techniques themselves, such as predictive analytics, are relatively well established in many cases; the value resides in applying them in new applications such as social analytics and sentiment analysis”

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