I had a discussion last week that focused on a post-digital world. It was an open question about the state of digital and the related transformation journey. Although the digital maturity of organizations is not where I envisioned it – and Covid-19 underscored the point – digital should be a foundational piece of a bigger story. The continued digital discussion ignores the bigger contributions of science and the boardroom conversations around purpose and innovation. A recent article goes one step further in declaring that the digital era is over, and we are in a New Era of Innovation. In it, Greg Satell makes the exact argument I made above.