Intuition Resets

Will our fundamental beliefs be challenged in the coming decade? In a recent book titled No Ordinary Disruption, the authors talk about the need for an intuition reset, where everything we thought we knew about the world seems to be wrong. They see our world changing radically from the one in which those intuitions that drive our decision making were formed. Skeptics abound, but I for one see the writing on the wall. In the future-of-business series kick-off, I focused on Future Scenarios as a major force in altering the future of business. Let’s continue the series by focusing on other forces.

In the book referenced above, the authors compare the coming transformative period with the Industrial Revolution of the late 18th and early 19th centuries – where one new force changed everything. As I have tried to depict in my future scenario Visual, we are dealing with multiple forces or shifts that are converging. In their analysis, the authors conclude that our world is undergoing an even more dramatic transition due to this convergence. They focus on four forces (urbanization, technological change, aging, and connectivity) and deem that any of them would rank among the greatest changes the global economy has ever seen. Compared with the Industrial Revolution, they estimate that this change is happening ten times faster and at 300 times the scale, or roughly 3,000 times the impact – digest that as you consider whether our fundamental beliefs will change in the coming decade. Here is a quote from the book: “Although we all know that these disruptions are happening, most of us fail to comprehend their full magnitude and the second and third-order effects that will result. Much as waves can amplify one another, these trends are gaining strength, magnitude, and influence as they interact with, coincide with, and feed upon one another. Together, these four fundamental disruptive trends are producing monumental change”

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