In my previous post on the Transformation of Interaction, I mentioned the emergence of ecosystems and their likely impact on how we experience life. Together, the evolution of interaction and ecosystems plays a significant role in how we view experiences going forward. I referred to this in 2013 as the movement towards Next Generation Experiences. In the coming months, I will share a point of view that captures a finite set of future ecosystems. To position that discussion, it is helpful to look at how this evolution may ensue.
On Wednesday December 16th, I will participate in another Game Changers radio program with host Bonnie D. Graham. She will be joined by 16 guests that will share their predictions for 2016. To prepare for the show, I pulled together my predictions across six broad categories. These predictions are a mixture of leading indicators and hope. Here it goes…
Digital today has a bolt-on feel to it. Dominated by Marketing, the initial focus was channel oriented, isolated in nature, and layered on top of that which existed. It expanded to support a narrow customer experience and efficiency agenda. I say narrow, because digital is primarily applied to existing process, as opposed to leveraged to re-imagine process. As the main digital forces converge (Social, Mobil, Big Data, Analytics, and Cloud), a platform emerges to enable re-imagination. Yet Digital to date remains isolated on two levels: within company silos and across the main forces.