In a new book titled Shaping the Fourth Industrial Revolution, Klaus Schwab explores a future shaped by scientific and technological advances. The book builds on his earlier work where he describes the emerging Fourth Industrial Revolution. In this latest work, the author describes how rapid advancement in science and technology promise to disrupt the digital systems of our day, creating entirely new sources of value. He touches on a key point that I have articulated in my anchor visual; that the digital technologies that organizations are struggling to make sense of today, turn into the core infrastructure that business models will take for granted tomorrow. Said another way; digital is the foundation for the innovation that is emerging.