Are you Listening?


Are you listening? All of the communication occurring in social channels can challenge our listening skills. How are we sure that we are listening in the right places? What should we be listening for? How can listening translate to tangible benefits for my business or organization? Those are only some of the pressing questions that companies are attempting to answer. As companies move down the inevitable path of co-creating products and services with customers, social channels will become an increasing source of ideas and innovation. The business imperative for customer intimacy will drive many company strategies over the next decade.

Continue reading

A look at 2011


As 2010 winds down, it is time to look ahead to 2011. I have high expectations as the calendar turns, and I believe 2011 will be the year of adoption. I believe we’ve reached a point where cash will come off the sidelines and I expect to see technology investments focused on revenue generation and value creation. With that as a backdrop, I’ll Label 2011 as the year of collaboration and intelligence – the two areas that I believe align very well with pressing business priorities. So here are my thoughts on 2011.

Continue reading

Analytics in the Utility Sector


According to Pike Research, the smart grid data analytics market will reach $4.2 billion by 2015. Software and service providers of smart grid analytics for the utility sector will ride a large growth opportunity over the next several years. According to Pike Research, the relatively small market will increase from $356 million in 2010 to nearly $4.2 billion in annual revenue by 2015. 

Continue reading

Realizing the Benefits of CRM


This Press Release from Verint continues the Social Media and customer service drum beat. The recurring themes are:

  1. A growing challenge to identify, collect and act upon data delivered through an expanding number of customer communications channels
  2. The need for an aggregated and unified view of customer data across all channels
  3. Analysis that delivers insight drives rapid and informed action
  4. Companies are not equipped to analyze the interactions that occur via email, chat, social media, forums, etc.
  5. There is a heightened need for text analytics. Solutions that mine interactions and feedback across multichannel customer communications – including email, chat, blogs, review sites, social media and other text-based channels – continue to emerge
  6. Workflow delivers insight to the people that are best equipped to manage issues, address specific customer service concerns, or get ahead of negative sentiments in social media

Continue reading

The Future Call Center


Customer support is evolving to handle an ever-growing number of channels. Social media interaction is playing an expanding role in how companies provide support to their customers. I believe this Press Release from Attensity gives us a view into the future call center. As the press release points out, social media is quickly becoming a key component of customer care strategies.  

Continue reading

Reinventing Customer Relationships


CEOs believe that the time has come to reinvent customer relationships. That’s one of the key findings in IBM’s 2010 CEO Study titled “Capitalizing on Complexity”. This belief is based on the following observations: 

  1. The world is massively interconnected, thereby making customer intimacy a priority
  2. Customers have more options due to globalization and dramatic increases in available information
  3. Differentiation will come from innovation and co-creation with customers
  4. The information explosion presents a great opportunity to develop deep customer insights 

Continue reading