As 2010 winds down, it is time to look ahead to 2011. I have high expectations as the calendar turns, and I believe 2011 will be the year of adoption. I believe we’ve reached a point where cash will come off the sidelines and I expect to see technology investments focused on revenue generation and value creation. With that as a backdrop, I’ll Label 2011 as the year of collaboration and intelligence – the two areas that I believe align very well with pressing business priorities. So here are my thoughts on 2011.
CEOs believe that the time has come to reinvent customer relationships. That’s one of the key findings in IBM’s 2010 CEO Study titled “Capitalizing on Complexity”. This belief is based on the following observations:
- The world is massively interconnected, thereby making customer intimacy a priority
- Customers have more options due to globalization and dramatic increases in available information
- Differentiation will come from innovation and co-creation with customers
- The information explosion presents a great opportunity to develop deep customer insights
At the Gartner Symposium / ITxpo this week, Gartner identified seven major CEO concerns and suggests that CIO find ways to address them. These concerns portray a continued lack of confidence, and anxiety over the economic climate. The seven concerns are:
Earlier this week at the Gartner Symposium / ITxpo, Gartner presented their list of strategic technologies for 2011. Four of the ten technologies fit squarely in the social technologies and business analytics space covered by this Blog.
In the recent Gartner Hype Cycle Report issued in August, Gartner had the following to say about predictive analytics:
“The quantity and variety of digital data continue to explode, along with the opportunities to analyze and gain insight from new sources such as location information and social media. The techniques themselves, such as predictive analytics, are relatively well established in many cases; the value resides in applying them in new applications such as social analytics and sentiment analysis”